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 I'm John Counsel, owner of this web site and
author of several best-selling books on network marketing.
I've been actively involved in network marketing since the early
1980s. You can view
my professional profile here and my
network marketing background here.
I'm also the former Executive Director for Australia of the Distributor
Rights Association.
 I
write regularly for business and direct selling magazines, including MLM
Australia & New Zealand magazine and the now-defunct Upline® Journal.
I also publish and edit my own MLM newsletter, Network
Marketing PRO.
Back in early 2001 I wrote a column in an Australia business
journal in which I outlined my vision of the MLM company
of the future. This resulted in a lot of enquiries from
readers wanting to know more about what I thought, and whether
various companies might match my vision. (Yes, there are always people willing to take every available promotional opportunity.
They just don't get it, but that's rarely their own fault.)
I published my original article, plus the follow-up article,
in which I answered some of the readers' questions, in the May
2001 issues of Network Marketing PRO. newsletter. You
can read
them here.
In a nutshell, I envisioned a company with the following attributes...
- It would embody the principles and practices of Fourth
Generation Thinking. (Why
this is crucial...)
- It would be based on integrity,
intelligence, mutual
goodwill, respect and trust. (Learn
more...)
- It would manufacture and market real
products that satisfied real
consumer needs,
every month.
- It would meet the Three
Criteria of Fulfilment in
every respect – products, company management and compensation
plan. Safety, efficacy and value
would be inherent in every facet of the business.
- It would reward all three stakeholders
in the business fairly and equitably
– the company, the part-time
distributors and full-time professionals
would all be able to earn outstanding profits.
- It would be low-profile and hype-free.
People wouldn't need to recruit large numbers to make outstanding
incomes, and unrealistic promises – and bitter disappointment
when they failed to materialise – would become a thing of the
past.
- It would feature women in top management
roles to provide ethical and moral direction
that emphasises the importance of relationships as
the real key to success and profit. (Not that men aren't capable of this, but women tend to do this more naturally.)
 Sales
of products to customers – who are not
distributors and have no expectation of earning
income from their consumption of the company's products –
would be a core focus of business.
- The company would provide intelligent,
high-leverage strategies, systems and tools to achieve all
this, and enable its people to do the same, without compromise,
manipulation, exploitation or abuse.
- Instead of an emphasis on million-dollar lifestyles
for a privileged few, the focus would be on ensuring that all
distributors could quickly become profitable so that they
have money in their picket or purse whenever they need it,
can pay their bills on time, meet
financial emergencies, get out of debt
(and stay out) so they can enjoy lives of abundance,
free from the stress of money worries.
- It will probably be Australian-owned – with all of the benefits that Australian ownership offers
people everywhere, including the USA and Canada. Click
here for a revealing insight into why this is so...
Fast forward to 2008
Not only is the MLM Company of the Future described
above already operating successfully, with a low profile — and
distributors who earn more money, in less time, with fewer people
– but it's operating in Australia, New
Zealand, Singapore, Indonesia,
Malaysia and Thailand,
with preparations well in hand to launch in Hong Kong,
the USA and Canada, Europe
and India this year (2008).
 My colleague and friend, Kim Klaver, began a
grassroots campaign to reform network marketing from the inside out, by
focusing on the 80% of network marketers who are women, and the 85% of
network marketers who are part-time distributors, with excellent
resources and strategies for increasing retailing and customer
acquisition.
Kim is also taking aim at the predominantly male culture that has
dominated network marketing for decades. You can read her blog entries
on the subject of the MLM company of the future here...
Take a close look at the company of the future as
Kim describes it. The great news is that it all applies to the
Australian-owned company I've been telling you about above.
In other words... the MLM Company of the Future is
already right here, right now. All you need to know now is what to look
for and where to find it.
Discover what happened not long after these articles were published in
May 2001. A clear and compelling vision will always seek to make itself
become reality, and this was no different.
  Click
here to discover what happened... |