Part One
The
Network Marketing Company of the Future
 By John Counsel, CEO
of The Profit Clinic MLM Success Centre
This report is the first of two parts. It explores the kinds of features that I believe
will typify the kind of MLM company that will dominate the future of this unique
system of free enterprise business.
My friend and colleague,
John Grant, editor and publisher of the Australian and New Zealand edition of "Money
Maker's Monthly", is an astute observer of what happens in network marketing
around the world. He outlined his view of the future to me in a phone call we had
a few weeks ago. I think he's probably right – but only in the relatively short term.
I certainly hope so. The fact is, what he describes has been going on for years,
and has caused untold damage to both companies and downline people.
His vision is of network
marketing being driven by networks, not companies. In this vision, large, charismatically-led
organisations that are loyal to an individual leader, not to an ideal or a company,
will move from one opportunity to the next as company lifecycles accelerate from,
say, 20 years down to 2 years.
Technology and the increasing
rate of change will drive this acceleration, but so too will these networks. They'll
stick with a company until it enters the decay phase of its life- cycle, then they'll
abandon it for the next bright hope to appear on the horizon. Their catchcry will
be "first mover advantage."
Parasites inevitably
kill off their hosts
This kind of parasitic organisation
has existed for more than a decade. And, true to form, parasites typically kill off
their hosts by their behaviour. I've watched some MLM "leaders" actually
sink companies by their actions.
They join up their huge downline
organisation with a new company, product demand suddenly swells dramatically, the
company then expands production rapidly to meet that demand (and takes out loans
to meet the ballooning bonus payments – these are rarely self-funding to begin with,
despite naive popular belief) then, just as suddenly, the leader moves on to the
next opportunity, leaving the company over-extended financially and with more inventory
than it needs – and little demand for its products.
The hidden
agenda of some "leaders"
The disturbing aspect in
all this is the reality that, in many instances, these "leaders" leave
their existing company because it won't offer them a special deal – or won't match
a special deal offered by a competitor keen to poach them and their network.
The truth is that these networks
are driven by fear of loss, from the "leader" down.
The "leaders" make
their downline teams emotionally dependent on them by the use of highly manipulative
tactics, and they often stoop to subtle (and not-so-subtle) forms of emotional blackmail
to bring their organisations into line. Learn more here...
They cover their less-than-noble
motives with fine sentiment and sophisticated rhetoric. Their "blarney"
can persuade even normally-intelligent people that black is white and white is black,
because "they're all really just shades of grey."
Here's why I don't believe
these organisations are the long- term future of network marketing:
1. Fear of loss and emotional dependence are the basis of FIRST Generation* business systems.
2. Network Marketing is the ONLY Fourth Generation* system of business yet to evolve.
3. Fourth Generation systems
of any kind will NOT work on First Generation principles.
4. A First Generation system
posing as a Fourth Generation system is a counterfeit... a FAKE.
5. As Abraham Lincoln once
said: "You can fool all of the people some of the time, and some of the people
all of the time, but you can't fool all of the people all of the time." The
chickens eventually come home to roost.
It's time to recognise the
counterfeits for what they are.
In the next report, we'll
explore a MUCH more encouraging vision of the future of network marketing.
Next: The MLM Company of the Future — Part Two
[* Read about the differences
between First, Second, Third and Fourth generations, and why network marketing is
the ONLY Fourth Generation business system, here...
http://www.profitclinic.net/advanced] |
